When images go viral on the Internet, they tend to take a life of their own, rapidly reaching tens of millions of people through social media and other various news channels. Regardless of the desire or intent of the image creators, the response can be overwhelming and the photographers first steps are the most critical in managing this opportunity. A mis-step could lead to misuse of the images, generate little to no revenue or worse - the photographer could simply lose control of their own work and the message it is meant to carry.
Some of the most recognizable images in the world are those of Underwater Dogs photographer Seth Casteel. His humorous, timeless and incredibly unique images of dogs diving into swimming pools raced around the world from popular morning talk shows to the front page of newspapers and magazines across Europe, Asia and Africa. With the help of his agency, Tandem Stills + Motion, Inc, Casteel’s work and viral success was both protected and leveraged into a multimillion dollar brand resulting in numerous image licenses in online, editorial and commercial outlets worldwide ultimately becoming a New York Times best selling book with many others to follow.
In our discussion, photographer Seth Casteel and Tandem CEO Ian Shive will retrace the steps of this incredible success story, share insights on what made the Tandem approach so successful and how even today, two years after the first images went viral, the Underwater Dogs are now a household brand. We’ll also explore what images tend to go viral and how every photographer can prepare for the unexpected onslaught of media attention when they do.
Seth Casteel will also be available to sign books at the conclusion of the event.
March 19, 2014
12130 Washington Pl.
LA CA 90066
This event is free to APA members please RSVP to
APA | EP members $15
Non Members $30 online, $35 day of and at the door:
About our speakers:
Seth Casteel is the New York Times Best Selling Author of Underwater Dogs. The series, which took the Internet by storm in February of 2012, ignited a worldwide frenzy, popping up on hundreds of millions of computer screens around the globe and resulting in a book deal with Little, Brown and Company, and opportunities with National Geographic Magazine, The New York Times Magazine and Good Morning America, among others. Seth's charity, OnePicturesSaves.com, inspires and empowers individuals to improve the image of rescue and adotion of shelter pets. He lives in New York and Los Angeles with dogs Nala and Fred-bop and enjoys playing the claw-grab machine at arcades and driving around in cars with gullwing doors. Seth's forthcoming book, Underwater Puppies, will be published in September of 2014.
Ian Shive is an award-winning photographer and the founder and CEO of Tandem Stills + Motion, Inc. (tandemstock.com), one of the world’s leading collections of licensable stock photographs and motion clips in the genres of environment, nature, travel, culture, adventure sports and healthy living lifestyles. Representing the archives of over 600 photographers globally, the Los Angeles, California, based company has established itself as a global leader in its genre. Founded in 2010, the company is based on Ian's vision to reignite the world’s passion for photography while helping veteran and emerging photographers strengthen their photography businesses.
has pioneered new methods for managing photo licensing in the digital age. It has become an agency of note for it’s ability to manage viral campaigns including Seth Casteel’s Underwater Dogs, Wes Naman’s Tape Faces, Gaston Lacombe’s Captive and more. The agency’s unique perspective on balancing image usage in social media channels while simultaneously generating significant revenue in commercial channels has set the agency apart with articles detailing the work on Wired.com and The New York Times.